Skip to main content

Fee For Service Academy

FEE FOR SERVICE ACADEMY

We Turn Insurance
Write-Offs Into

Additional Profit

The Fee for Service Academy helps established dentists evaluate and execute a structured transition away from insurance participation with confidence, preparation, action, accountability, and support.

Find Your Trajectory

Most dentists focus on what they've already written off. The better question is:

How much wealth is still available to capture before retirement?

What Would It

Mean To You?

AREN'T FEE FOR SERVICE TRANSITIONS HARD?

They Can Be.

They are hard (or in some cases financially dangerous) if you do not prepare, do not sequence your steps, do not learn what to do, and do not understand how to minimize attrition, not to mention, deal with what the insurance companies will do to you.

They Don't Have To Be.

If you're properly prepared, have the right sequence in place, and are supported by our team, your own team, and a community of peers who have been through the process, you'll know how to minimize attrition and confidently navigate the tactics insurance companies will use along the way.

When done correctly, transitioning to fee for service is absolutely worth it.

THE FFS ACADEMY DIFFERENCE

We Are Specialists.

We won’t help you with lease negotiations, find your next hygienist, appraise the value of your practice, or babysit your dysfunctional team. We don’t do those things. We specialize in managing fee for service transitions.

That’s all we do. We are good at it.

WHAT OUR MEMBERS SAY

You can do this. I did this. These people helped me.

The decision to become Fee For Service and drop participation in major insurance plans should not be taken lightly, but is absolutely the most important professional decision one will ever make. The methods behind successfully implementing this strategy are fundamental in making this transition.

Mark and Laura helped me in this transition, and they will help you too. Trust in the process, listen to the real world advice of those that they helped and know that it will all turn around and become the best decision you have ever made. Free yourselves from the nightmare of Insurance participation, it is not too late.
Robert H. Henkel, DDS
Henderson, NC

Co-Founder

Mark Dilatush

Mark understands how to evaluate readiness, reduce risk, prepare practices before major changes occur, and guide owners through every phase of the transition process.

As he approaches retirement, Mark's focus has shifted toward passing on the methodology and lessons learned from decades of experience helping dentists reclaim control of their practices.

Co-Founder

Laura Russell

Laura has spent decades coaching dental teams and helping practices implement meaningful change.

She has witnessed firsthand how transitions affect team dynamics, systems, communication, and culture. Her experience ensures that the people side of the transition receives just as much attention as the numbers.

Frequently Asked Questions

The simple answer: Specialization.

If someone you love had a highly complex dental case, would you send them to a generalist or a specialist?

Transitioning to fee for service is no different. It is complex. Nearly every system in your practice will need to change, and your entire team needs to be aligned.

That is where Fee for Service Academy comes in.

We do more than provide a roadmap. We provide community. You will go through the transition alongside peers facing the same challenges, giving you motivation, accountability, and support every step of the way.

After decades of helping dentists build the practice they truly want, we created a proven system focused specifically on fee for service transitions.

You and your team move through the process at your own pace, with expert guidance and a peer group beside you.

You will lose patients. This is to be expected. Typically, you will KEEP patients who value your practice more than the difference between your fees and what their insurance covers. You will NOT lose all your patients on any particular plan. Attrition management is one of the key aspects of the FFSA program.

If you are very motivated and have the support of everyone around you, follow our instructions to the letter, you might get rid of your first plan by the end of month three. For a total transition, it depends on how many contracts you signed.

We will know if your practice is ready. We won’t let you in as a student/member if we don’t believe you are ready. If YOU don’t believe you are ready, you probably are not ready. Here’s a short list of practice/owner characteristics which might mean they are ready:

• Doctor/Owner has been in practice 8 to 25 years
• Doctor/Owner doesn’t want to work more weekly patient care hours than they are right now
• Practice production and collections have been stagnant for a while
• Staff wants a raise but the Doctor/Owner can’t justify it because their finances haven’t improved
• Doctor/Owner doesn’t want or have the room for an associate
• Doctor/Owner doesn’t want to sell to a DSO and watch them capture the value within the practice

If you start with those 5 or 6 questions, and most of them represent where you are right now, you might be ready.

If you think you are ready, we can give you our opinion after you complete our qualification form.

Hmmm, you would likely waste far more time/energy/money than FFSA tuition while you are learning lessons we’ve already learned and now train or implement directly. So, technically yes. You could do this yourself, but it probably doesn’t make sense to do so.

Ultimately complete fee for service transitions provide the owner more choices in life.

You can choose to:
• Reward your hard working team now and then.
• Work 3 ten hour days each week, and have 4 days off!
• Take on a new hobby or business interest.
• Spend more time with family and friends.

One of the choices you have after making a complete fee for service transition is expanding!

You might change your mind, build out three more ops, and bring on an associate. We’re sure the associate will appreciate you being fee for service and it will be a LOT easier to attract the best associate talent.

You might want to have an associate do all the bread and butter dentistry while you focus on clear aligners, sleep apnea, implants, cosmetics, or some other aspect of more challenging dentistry.

The point is: All the choices will be yours. You will no longer be tethered to insurance reimbursement schedules.

You will be free.